If you want a warmer-looking complexion, decide whether you want color you can remove with makeup or color that develops on the surface of the skin. A wash-off makeup bronzer is usually the more flexible choice for a single look. A face self-tanner containing dihydroxyacetone, or DHA, creates temporary color through a reaction at the skin surface. Neither type of cosmetic color tells you how much protection you have from the sun. [1, 2]
The words on the front of the package can be ambiguous. FDA notes that the terms bronzer and sunless tanner do not have defined meanings in the laws or regulations it enforces. Read the directions and ingredients to see which kind of color the product is meant to deliver. [1]
Decide when you want the color to appear and come off
A wash-off product lets you judge the color as you put it on. That can suit a photo, an evening out or a morning when you want to adjust the finish as you go. It also lets you choose where to place the color instead of assuming that you want the same finish across your whole face.
A developing product takes more planning. Check the directions for how the color develops and when to wash or reapply. Do not judge it by the shade you see immediately after application. If you have an event coming up, read the instructions ahead of time and give yourself enough room to decide whether you want to use it at all.
Check which areas the label covers
Look for directions that specifically address facial use. FDA permits DHA for external application and advises keeping it away from the eye area, lips and surfaces such as the inside of the nose. Avoid inhaling or ingesting it. Those limits are particularly important for spray formats, where droplets are harder to confine. [1, 2]
If the directions are unclear about a particular area, ask the manufacturer or choose a product with clearer instructions. Do not assume that a product used on the arms or legs belongs around the eyes. For a more precise makeup look, choose items labeled for the area where you intend to use them.
Plan the finish before you get ready
Choose a place with even light and enough room to read the label without rushing. If you use several cosmetics, set out only the ones you actually plan to apply. Check where you normally end your complexion makeup, such as the jaw or hairline, so you can consider the overall finish as well as the color in one spot.
For a wash-off bronzer, compare the look in daylight before deciding whether to add more. For a developing product, use the label’s timing to decide when to check the result. Avoid trying to fix an uncertain developing color by immediately applying another coat.
Keep sun protection as a separate decision
The look of a tan is not a reliable sign of UV protection. FDA notes that sunless products without labeled sunscreen protection do not protect against sunburn. [1] Plan your outdoor protection independently, even if the cosmetic color already looks the way you want.
If you will be outdoors, check your sunscreen directions and pack what you need for reapplication. Our guide to sunscreen and makeup covers how to fit both into a practical routine. Choose the cosmetic based on how you want it to look and wear; choose outdoor protection based on the product's protection labeling and how you will use it.
Compare the removal step
Before buying, imagine how the routine ends. Do you want to remove the color with your usual evening makeup routine, or would you prefer a tint that remains after washing? Check whether the directions specify a particular remover or an interval before washing. If you travel often, consider whether the application and drying steps would work outside your usual bathroom as well.
Sources
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For EuZen product information, read the application guidance and review EuZen on Amazon. EuZen provides a temporary cosmetic effect; individual results vary. Cosmetic smoothing is not a treatment for acne, eye conditions or menopausal symptoms.